Audrey Hepburn, the first influencer?
The “Audrey Influencer” collection depicts Audrey Hepburn as the first brand ambassador
The “Audrey Influencer” T-shirt collection depicts actress Audrey Hepburn as the first brand ambassador in the history of fashion. Her relationship with French fashion designer Hubert de Givenchy was exemplary in this sense and is still considered an example to follow today.
This collection was created by Ironic Lux, a T-shirt brand founded over a year ago. Headquartered in Madrid (Spain), it is an online business with customers all over the world. It is a brand created with the intention to bring irony and humor to the fashion industry. Its creative director, Nahia del Valle, is a recognized influencer on Instagram whose account (@ironic__girl) has over 23,700 followers.
Hanging out with Coco Chanel
In this collection, you can see Audrey Hepburn talking on a cell phone, taking a selfie, and even hanging out with Coco Chanel. One of the T-shirts recreates the famous scene of the actress having breakfast in front of jewelry company Tiffany’s store window. This image appears alongside the popular Instagram meme “OK, but first coffee.”
“In this collection, I wanted to combine Audrey’s world with today’s culture, with Instagram and cell phone culture,” explains Nahia del Valle, Ironic Lux creative director. “The idea is to modernize Audrey Hepburn by depicting her as the first influencer and brand ambassador in history,” she adds.
“I find her relationship with Givenchy fascinating. They successfully introduced fashion to Hollywood. Their understanding that film and fashion had to go hand in hand in that era was ahead of its time. Thanks to their work, the little black dress from Breakfast at Tiffany’s has gone down in fashion and cinematic history,” she adds.
Website and press kit
Calle Moreto nº7, 5º Dcha. | 28014 Madrid
If you would like more information about this collection, you can contact:
(+34) 680 266 811