ironic lux To be ironic is the New Luxury
Fashion should reflect and support new ideas

The fashion industry seems to have forgotten that fashion should reflect and support new ideas. Let's not forget that the proposals of Coco Chanel in the 20s, Yves Saint Laurent in the 70s, or Vivienne Westwood in the 80s, contributed to redefining the role of women in society.

Yes, fashion had that power, although it appears everyone has forgotten. As the designer partners Meadham Kirchhoff say: "No one believes in fashion anymore, even those who are supposed to love it the most."

People accept the dominant trends naively and with complacency. Very few people evaluate matters with irony or critical thinking. The power of brands, both low cost and high cost, is enormous. The streets of big cities are full of people dressed in the same, characterless fashion.

As fashion photographer Peter Lindbergh says, "We are constantly bombarded with idiotic images of identical-looking girls".

We must not be afraid to have a unique point of view and an ironic outlook on the world

For their part, new designers are limited to recycling past trends. They try to pass off old, tired ideas as new. Very few take the time to experiment or reflect in order to develop a daring, unique point of view. "Fashion has become a ridiculous and pathetic parody of what it used to be," says journalist Li Edelkoort in her manifesto, Anti_Fashion.

We should search for a more enjoyable fashion, and introduce a touch of irony in an increasingly boring and predictable world. Fashion should serve to express peoples' personality and style, and not make them uniform.

Fashion should inspire people to have the courage to be who they really are

We should try to go a step beyond: "I just want something to wear". Go for grace and intelligence. Because we know that intelligence is preferable and goes well with everything.

Fashion should inspire people to have the courage to be who they really are. We must not be afraid to have a unique point of view and an ironic outlook on the world. And we must be proud of it, because that is what makes us special and unique. As Coco Chanel said: "The most courageous act is still to think for yourself. Aloud".

The most courageous act is still to think for yourself. Aloud
— Coco Chanel

Nahia del Valle, foundress of ironic lux