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Ironic Lux is a European brand originating from the idea of Nahia del Valle and Alex Lamikiz to create T-shirts that are different from those already on the market.


The Ironic Lux person goes a step further than "I want something to put on." Ironic Lux patterns swear by grace and intelligence, and it's already known that intelligence looks good on anyone and goes well with everything. This is why Ironic Lux's motto is "To be ironic is the New Luxury".

"To be ironic is the New Luxury"

Created by Nahia del Valle, Ironic Lux is meant for the free-spirited, intelligent person with a sense of humor. Nahia del Valle is born in Bilbao (Spain) and lives in Madrid. She is a lawyer and editor and currently designs Ironic Lux accessories.

Made in Europe

Ironic Lux is a brand that pursues the highest quality in its products and swears by Made in Europe, always working with committed European suppliers who have excellent ratings on their products, environmental impact, and labor conditions for their employees.


Creative Director

Nahia Del Valle

Technical Director

Alex lamikiz


Arantxa García Aldea


Isabel Wagemann